Construction · Website · CRM · Lead automation

A portal that quotes before a manager picks up the phone

Lead processing ran on phone calls and email. An interactive cost calculator plus a custom CRM turned inquiries into qualified, routed, tracked leads.

Client: Construction & renovation company
Scale: 12 employees
Stack: Custom CRM · Calculator engine · Email / SMS · SEO

464%

first-year ROI
$217k

first-year value
2.1 mo

payback period
70 h

freed monthly
3×

qualified leads
2 h

response time, was same-day

What was breaking

No automated cost estimation — managers spent hours on simple price inquiries
Manual lead processing through phone and email, slow response times
Client acquisition relied only on word-of-mouth referrals
No system to track inquiries and conversion rates

What we built

Interactive renovation calculator — clients estimate cost by apartment size, type and materials
Custom CRM with automated lead capture and workload-based distribution
Automated manager notifications with inquiry details and estimated budget
SEO rebuild and a blog with automated publishing
Live chat with automated first response

After 2 months, the automated system paid for itself completely. The calculator alone generates 30+ qualified leads per week.
Construction company · 12 employees