Devorno Start a project

E-commerce · Custom CRM · Loyalty · Retention

Order processing and loyalty running without staff

A retail startup processed every order by hand and calculated loyalty points manually. Now the CRM does both, plus segmentation, notifications and win-back.

Client
Dai Znat
Scale
150+ orders per day
Stack
Custom CRM · Loyalty engine · SMS / Email · Analytics

  • 194%

    first-year ROI

  • $73.5k

    first-year value

  • 85%

    manual processing eliminated

  • +60%

    repeat purchase rate

  • −45%

    support inquiries

  • $28.5k

    staff cost saved per year

What was breaking

  • Manual processing of 150+ daily orders causing errors and delays
  • Loyalty points calculated by hand — hours of staff time, inconsistent rewards
  • Support overwhelmed with order status inquiries
  • No segmentation or personalized campaigns for repeat buyers

What we built

  • Custom CRM with automated order processing and fulfillment routing
  • Loyalty engine: automatic calculation, distribution and expiry of points
  • Customer segmentation with automated personalized campaigns
  • Order status notifications over SMS and email
  • Fraud detection against loyalty abuse, plus automated review collection

We went from processing orders manually to fully automated in 8 weeks. Customers love the instant reward updates.

E-commerce startup